Demystifying Corporate Strategy (FM0023)

Overview

Know your value proposition. Build a viable marketing leadership strategy and sustain a competitive advantage over the long term. Anticipate and counter your competitors' moves to maintain current customers and win new ones.

Course Outcomes

  • Determine and define your value proposition with your customers in mind.
  • Construct an industry analysis and determine the position of your company within its industry.
  • Devise a practical, appropriate marketing strategy for your value proposition that drives business results.
  • Formulate and implement a networking plan to stay in touch with changes in your industry and market demands, so you can adapt to maintain your success.
  • Write a competitive action plan for long-term organizational sustainability that demonstrates your strategic thinking.

Competencies Addressed

Primary Competencies Addressed

  • Analyze external market trends
  • Listen to customers for inspiration on product development and service
  • Select profitable strategic initiatives and focus on them

Secondary Competencies Addressed

  • Inspiring employee commitment
  • Executive presence: effective verbal communication
  • Empathetic listening and communications
  • Problem solving and decision making
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Target Audience

  • Professionals at all levels who want to improve their ability to think strategically.
  • Functional and middle managers who want to advance their careers by getting more involved in their company's strategic planning process.
  • Senior managers and executives preparing for strategic planning sessions.
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