Certificates in Strategy
Why a Certificate in Strategy
Our proprietary research demonstrates that strategy skills – both in planning and execution – are the most valuable executives can develop. We've assembled proven business experts from around the world, online, who have "walked the talk" to help executives learn the best techniques and tools to get results by thinking and acting strategically.
Types of Certificates in Strategy
Satell Certificates are customizable to meet your professional development and organizational advancement needs. Select a four or eight course Certificate, and then design a program of study around your goals.
Best Practices Certificate
- 4 courses
- Select 2 courses from Strategy
- Select 2 courses from any other areas of concentration
- Complete in 2-4 months
- $1895.00
Advanced Best Practices Certificate
- 8 courses
- Select 4 courses from Strategy
- Select 4 courses from any other areas of concentration
- Complete in 4-8 months
- $3700.00
Courses Available in Strategy
Innovation Through Strategic Analysis (FM0019)
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Strategic Outsourcing (FM0022)
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Strategic Decision Making (FM0024)
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Demystifying Corporate Strategy (FM0023)
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Effective Online Marketing: Social Media, SEO and Paid Search (FM0006)
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Essential Marketing Concepts (FM0005)
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Mission and Values: Defining and Communicating What Matters (FM0021)
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Principles of Ethical Decision Making (FM0009)
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Course Outcomes
- Analyze the forces that drive competition and build a foundation for thinking and acting strategically.
- Assess the current competitive environment, know your competition and predict areas where new competitors may emerge.
- Identify and leverage corporate strength in a changing competitive market and speak the language top executives value.
- Formulate a strategic competitive action plan for long-term growth and demonstrate your ability to put ideas into action.
- Establish controls to monitor ongoing changes in the market and measure the ongoing effectiveness of your plans.
- Adjust strategies to meet competitive goals and successfully lead your team, department or company into the future.
Primary Competencies Addressed
- Analyze external market trends
- Benchmark or compare against your competitors
- Measure strategic progress consistently using the right metrics
Secondary Competencies Addressed
- Managing performance for results and productivity
- Problem solving and decision making
Target Audience
- Business professionals at all levels who are seeking to advance their careers by improving strategic analysis skills, the ability that distinguishes the most successful leaders.
- Frontline, functional and middle managers who want to influence the future direction of their company.
- Senior managers and executives seeking refresher training to keep their skills up to date and to access the latest best practices.
Course Outcomes
- Analyze and consider key outsourcing decisions that best fit your company or department.
- Assess the implications of the different degrees of outsourcing, so your plans demonstrate you've considered all angles.
- Determine what to outsource and what to keep in-house so your department or company can produce at the most efficient level.
- Evaluate different outsourcing models successful companies have adopted, using this critical planning information to make informed decisions.
- Anticipate and prevent the most common problems with outsourcing.
- Write a valuable outsourcing analysis and recommend a direction to executives.
Primary Competencies Addressed
- Benchmark or compare against your competitors
- Identify and leverage your company's core competencies
- Select profitable strategic initiatives and focus on them
- Create strategically nimble work cultures that can adapt to external changes
Secondary Competencies Addressed
- Managing performance for results and productivity
- Problem solving and decision making
Target Audience
- Business professionals at all levels responsible for outsourcing decisions.
- Frontline, functional and middle managers who want to consider ways to focus their team's energy on core competencies and offload administrative or non-essential tasks.
- Senior managers and executives who need to make recommendations to improve efficiency.
- Managers at all levels who want to influence decision making following extended periods of poor company performance, or following mergers, acquisitions or downsizing activities.
Course Outcomes
- Apply the six key elements of the decision-making process to resolve some of the most pressing issues facing your organization/department.
- Communicate important decisions effectively while considering the needs and interests of various stakeholders.
- Gain buy-in for these decisions from management and staff using compelling approaches.
- Build a culture of communication, cooperation and problem-solving so your employees independently drive business results.
- Anticipate reactions and implement the best plan of action to ensure success.
Primary Competencies Addressed
- Benchmark or compare against your competitors
- Identify and leverage your company's core competencies
- Listen to customers for inspiration on product development and service
- Measure strategic progress consistently using the right metrics
Secondary Competencies Addressed
- Executive presence: effective verbal communication
- Empathetic listening and communications
- Leading change
- Managing performance for results and productivity
- Problem solving and decision making
Target Audience
- Frontline managers who want to improve their ability to get results through their leadership style.
- Functional and middle managers, who want to create a collaborative work environment for faster, better results.
- Senior managers and executives looking for new ideas and best practices for sharing decision-making authority.
Course Outcomes
- Determine and define your value proposition with your customers in mind.
- Construct an industry analysis and determine the position of your company within its industry.
- Devise a practical, appropriate marketing strategy for your value proposition that drives business results.
- Formulate and implement a networking plan to stay in touch with changes in your industry and market demands, so you can adapt to maintain your success.
- Write a competitive action plan for long-term organizational sustainability that demonstrates your strategic thinking.
Primary Competencies Addressed
- Analyze external market trends
- Listen to customers for inspiration on product development and service
- Select profitable strategic initiatives and focus on them
Secondary Competencies Addressed
- Inspiring employee commitment
- Executive presence: effective verbal communication
- Empathetic listening and communications
- Problem solving and decision making
Target Audience
- Professionals at all levels who want to improve their ability to think strategically.
- Functional and middle managers who want to advance their careers by getting more involved in their company's strategic planning process.
- Senior managers and executives preparing for strategic planning sessions.
Course Outcomes
- Write compelling marketing copy to win customers and to distinguish you from lackluster approaches and competitor offers.
- Employ SEO strategies to reach the most qualified leads without spending your budget buying ads.
- Devise a marketing plan that focuses market resources on the "clicks" that are providing the most leads, increasing your efficiency and effectiveness.
- Utilize RSS feeds to find out what consumers are looking for and avoid spinning wasted online searches.
- Apply blogging techniques to websites to increase customer interaction and boost your rankings.
- Build a social media strategy to reach loyal customers and find new ones, so you can grow your business and retain your customers.
- Identify free marketing tools to build brand awareness and increase your website traffic.
Primary Competencies Addressed
- Analyze external market trends
- Select profitable strategic initiatives and focus on them
Secondary Competencies Addressed
- Executive presence: effective verbal communication
- Empathetic listening and communications
- Managing performance for results and productivity
Target Audience
- Marketing professionals and managers who want to improve their ability to get results by using the latest techniques and approaches.
- Business professionals at all levels who want to creatively drive business results.
- Managers at all levels who want to learn marketing practices to lead growth initiatives.
Course Outcomes
- Identify and access your target markets and potential niche markets using the latest approaches.
- Design strategies that will efficiently focus resources when times are tough and budgets are dwindling.
- Apply techniques that will get e-mails through spam filters, opened and read.
- Create and implement new strategies to generate more leads.
- Produce irresistible offers that will pull in new customers and retain loyal customers.
- Transform unqualified leads into loyal customers.
- Utilize the essential elements of building brand loyalty.
Primary Competencies Addressed
- Analyze external market trends
- Listen to customers for inspiration on product development and service
Secondary Competencies Addressed
- Managing performance for results and productivity
- Problem solving and decision making
- Budget analysis and cash flow
- Executive presence: effective verbal communication
- Empathetic listening and communications
Target Audience
- Marketing professionals and managers who want to improve their ability to get results by using the latest techniques and approaches.
- Business professionals at all levels who want to creatively drive business results.
- Managers at all levels who want to learn marketing practices to lead growth initiatives.
Course Outcomes
- Influence your company or department's strategic direction.
- Select an optimal strategic direction for your company or department.
- Define the mission and values that will successfully drive this direction.
- Create a compelling vision that best communicates your direction to all stakeholders.
- Construct a plan to promote organizational vision, mission and values in all activities, including hiring, production and customer service.
- Evaluate and adjust organizational activities to align them with company values and strategic direction.
Primary Competencies Addressed
- Analyze external market trends
- Identify and leverage your company's core competencies
- Create strategically nimble work cultures that can adapt to external changes
- Align your strategy by creating mission, vision and value statements
Secondary Competencies Addressed
- Inspiring employee commitment
- Leading change
- Modeling values and respect for others
- Executive presence: effective verbal communication
- Empathetic listening and communications
Target Audience
- Frontline, functional and middle managers who want to influence the future direction of their company.
- Functional and middle managers who need to improve their strategic thinking.
- Senior managers and executives preparing for strategic planning sessions.
Course Outcomes
- Identify the role that ethics play in your organization/department.
- Formulate a written code of ethics that is in line with your company's values.
- Plan and implement ways you can set an example and build an ethical framework within your area.
- Design a communication plan that expresses your company's ethical position throughout your organization consistently.
- Implement policies and procedures that facilitate ethical decision making within your organization.
- Devise an ethical outcome plan for "gray area" issues and be a leader who is ready to tackle unexpected, difficult dilemmas.
Primary Competencies Addressed
- Analyze external market trends
- Create strategically nimble work cultures that can adapt to external changes
- Align your strategy by creating mission, vision and value statements
Secondary Competencies Addressed
- Modeling values and respect for others
- Inspiring employee commitment
- Executive presence: effective verbal communication
- Empathetic listening and communications
Target Audience
- Frontline, functional and middle managers who want to define and encourage ethical conduct and productive work environment.
- Human resource managers tasked with working with executives to build a code of conduct or ethics policy that creates a positive work environment.
- Senior managers and executives faced with ethical dilemmas who want to proactively prevent ethical lapses.
For a full list of elective courses please, click here.
Enroll Now
Best Practices Certificate
- 4 courses
- Select 2 courses from Strategy
- Select 2 courses from any other areas of concentration
- Complete in 2-4 months
- $1895.00
Advanced Best Practices Certificate
- 8 courses
- Select 4 courses from Strategy
- Select 4 courses from any other areas of concentration
- Complete in 4-8 months
- $3700.00
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Competency Map
Competency Map
Need assistance selecting your courses?
Our competency map will help target your program development.